Agency
History
In 2002 Matt Hasher had an idea. A creative spark. A simple, honest desire to build a different kind of agency. In the often complex world of branding and advertising, Matt saw a need for a smart alternative. An agency that approached clients’ needs in new, fun, and dynamic ways. No stranger to the industry, Matt’s career in marketing and advertising began in 1992, where he played integral roles at some of Phoenix’s top agencies. Today, thanks in no small part to Matt’s vision, Blufish is now recognized as one of the most effective, accomplished, and regarded marketing and design firms in the nation, with award-winning client history in over 20 major markets coast to coast.
Vision & Culture
This is the magic of Blufish. A collective of youthful energy, drive, unparalleled industry experience. And a proactive commitment to never stop growing, learning, and evolving. Here, we choose to have fun and to push the boundaries of branding and design each and every day. Passionate and professional, we remain guided by our unwavering drive to exceed the expectations of not only our clients but for ourselves, delivering creative results that are both unexpected and thought-provoking. Internally, our employees are encouraged to share their lives and unique journeys with each other, regularly participating in one-of-a-kind, Blufish-bettering activities, and out-of-office adventures. We find this encouragement and mutual camaraderie contagious at all levels, even overflowing into the relationships with our vendors and clients. Who, over the years, have become not only our partners but also our friends.
The Blufish Difference
When asked what makes Blufish different, we point to the relationships we’ve built with clients like you, and the feeling you get when you work with us. A feeling that there is always a friend—a partner—on the other side of that email or phone call. Someone who not only understands you and your goals but who has your back. Who is willing to do everything in their power to help carry you across that finish line. Small by design, thanks to our experience and industry knowledge, Blufish is proud of our earned reputation in efficiency and agility—always punching above our weight class.
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Team
Managing Your Account
Take a closer look at the backbone of Blufish. A calculated and experienced mix of Account Executives, Project Managers, tuned-in Creatives, and Digital experts, we’re dedicated to constantly pushing the creative and strategic envelope to deliver fresh solutions for our clients. Excelling in all things marketing—traditional and digital—we don’t just want to manage your account, we want to see that needle move.
Meet the Team
+ 6 Amazingly Talented People!
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Capabilities
Creative Services
Brand Strategy
A well-developed brand enables customers to not only recognize a company, but identify with them—to feel a connection, a sense of loyalty. At Blufish, brand strategy is second to none. It’s the intuitive framework for all that we do. We want to ensure your company stands out, but also separates itself from the pack. Benefiting from extensive experience and years of valuable research, we help create brands that transcend, building an unbreakable sense of trust and advocacy with your audience.
Photography & Video
There’s no substitute for the power of a great image. Whether our clients need new original images or want to explore the world of video, we do much more than point-and-shoot. We ask questions, we do our research, we coordinate the best talent, we do the art direction, we go above and beyond to deliver bold visuals for our clients that will most effectively deliver their brand message.
Content Strategy & Copywriting
Your story is something no one else has and we know exactly how to make that story stand out. We can execute clear, effective and authentic messaging to deliver your story in unique ways. To us, copywriting is more than just a few more words or another new sentence, it’s an essential element of your entire marketing strategy.
Print & Production
We don’t just work to make things pretty, we want to make them flawless—and be print-ready the first time. We understand the nuances of the printing process, knowing when to push a printed design job even further creatively. With eye-catching design and superior materials, we help create unforgettable takeaways for our clients.
Web Design & Development
We design & develop custom websites. We develop each experience to be unique, intuitive, inspiring, and seamless.
Our amazing design team takes on every project with a clean canvas, free from the constraint of templates, with the goal of presenting you with at least three equally impressive polished design options. Whether you’re a startup seeking to define your brand style, or a Fortune 500 looking to refresh your image, we will work through and present a variety of approaches that will enable your team to zero in on the style that resonates most with your target audience.
We’ll study your business, and your customers, to develop something that will become your biggest asset – a website rooted in intelligent design, content strategy, compelling imagery, and crisp execution.
Digital Advertising
Local SEO
These days, mastering local SEO is imperative. Blufish offers a comprehensive Local SEO management service to help you turn the tide.
Potential customers turn to their phones to search for local business—and they expect to find fast, accurate information.
Blufish knows how to optimize your Local SEO presence across all online platforms to increase search ranking, elevate user experience, and give you an edge at a critical point in the sales funnel.
Search Engine Optimization (SEO)
We make it possible for businesses to compete online by placing their websites higher in search results of Google. Why is it important to rank higher in Google? Well, more than 90% of consumers search on Google before making a buying decision. We help our client’s websites rank higher, beat their competition, and drive more sales.
Content Marketing
Blufish offers a high-quality content service to help you make a splash. Strong, strategic content affects everything from SEO to social.
Rich content should be at the heart of your marketing strategy because it can:
- Strengthen your position in search rankings
- Make your market presence known
- Provide unique, useful information for your audience
- Bolster your brand’s reputation
Not to mention the boost it gives to email and social media marketing.
Paid Media
There’s no avoiding it: Our world is now digital. Today the term “curb appeal” can refer to a customer’s first impression of your company or product—online. We understand how critical it is that your online presence, and voice, leaves a lasting impression. We work tirelessly to ensure your digital efforts, whether it be your website design, email content, digital advertising, or display banners, are fully optimized.
As experts at crafting innovative solutions designed to hook your audience, we know the importance of working with you to understand your business needs so we can develop an appropriate strategy that will drive sales and brand awareness.
We dive deep into your industry, people, and client base – giving us leverage to create eye-catching designs with content that engages your target audience and delivers measurable results.
Channels: Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, Hulu Ads, Pandora Ads, Spotify Ads, etc.
Social Media
At Blufish, social media is not an option—it’s a way of thinking. Utilizing the industry’s best practices and latest trends, we will ensure that your digital presence not only elevates your bottom line, but impresses the competition. We also want to have a little fun in the process. From strategy to execution, to management and analytics, we understand social media.
Through continued face-to-face or phone meetings we will be able to dig even deeper into your unique objectives, content strategy and creative ideas, building upon the work we’ve already done, and preparing for what’s next.
Channels: Facebook, Instagram, YouTube and LinkedIn.
Media Planning & Buying
Our Account Services team has multiple media resources to handle the buying and planning needs, including digital media, print media, radio, billboards and CTV. We are experienced in preparing monthly and/or quarterly media plans, as well as keeping you on target and on budget. Proposals will always be provided before any campaign is started, and we will communicate with you pending a project going over budget or approaching deadline.
Our established relationships with media vendors such as: iHeart Media, CBS Media, Hulu, AdTaxi, MailChimpThe Trade Desk, Fire-TV, Cox Communications – among others – allows us to negotiate on our clients’ behalf to obtain the best rates for their media spend.
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Approach
How It Works
How Do Our Creative & Account Teams Work Together?
Communication is critical, and our Creative and Accounts teams work in tandem to get the job done right the first time. The Accounts team is responsible for asking the right questions and ensuring all of the information is accurate upfront, while our Creative team is responsible for executing a variety of requests and revisions in a time-sensitive environment.
Our Creative team members are encouraged to present out-of-the-box suggestions, articulating not only what they designed but why they designed it, often providing multiple client-ready options for Account Executives to present. At Blufish we take pride in being the experts you hired us to be.
All of the projects at Blufish are entered and cataloged in our project management software, ProWorkflow. This powerful, highly detailed software enables all of our teams to orchestrate, organize and prioritize office tasks big and small, establish project budgets, assign and collaborate with multiple team members, as well as track and manage each other’s time. As an added feature upon request, ProWorkflow can even enable clients to view specific projects from the outside.
How Do We Manage Communication With You?
At Blufish, we utilize a creative request form, or brief, that contains essential questions or needed information that can be shared with clients. Our briefs can consist of project-specific questions, budget inquiries, timeline confirmations, what the final output of the project might look like (i.e., print vs. digital), and most importantly, what’s the goal or objective.
We invite clients to provide those project details via email or phone. At that time we will request any required assets such as preferred copy or images, and from there we get the project into queue, using ProWorkflow.
After briefing our Creative team and assigning deadlines, we provide proofs for feedback to be discussed via follow-up email or phone.
Once you review the proof, we solicit relevant feedback and any revisions for the next round of creative and we’ll always ask the right questions for added clarification. Our Creative team will then execute your requested changes, and you’ll receive updated proofs. This collaborative process continues until your final approval is received, preferably in writing via email. While we’re in the design process, we also work with vendors to provide you quotes and variety of printing and construction options when available.
Blufish takes great pride in our efficient turnaround times. We have mastered the time-sensitive art of thinking on our feet to more effectively get projects across the finish line on or ahead of schedule.
How Do We Evaluate the Success of a Campaign?
Success is more than simply numbers, it’s about understanding what the client needs. Whether it’s an increase in sales, conversions, engagement on social media, website traffic referrals, email signups, survey results, or more—a successful campaign can be measured in a multitude of ways, depending on the approved strategy. As part of this process, Blufish will always work with your team to review key measurements, discuss relevant analytics, and help determine the best metrics to apply.
Advertising & Media Plans
For well over a decade, Blufish has been tasked with the research, development and execution of divisional marketing and advertising plans. We’ve attached an example document that is considered an essential reference for strategizing scheduled campaigns, events, as well as collectively cataloging all local media outlets and channels to ensure thorough coverage. A living document, this resource also remains fluid and is constantly updated.
Agency Partners
As a Facebook & Google managed agency, we provide:
- Early access to product releases
- In-depth analysis on vertical/industry
- Beta testing
- Conversion lift tests
- Direct connection to the Facebook & Google team
- Consolidated Billing: Invoicing
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Case Studies
Case Study — South Cove
Background
Our client, Zephyr, whose residential communities throughout Southern California have made quite an impression on the home-building industry, tasked us with branding their newest residential community located in Orange County.
The Ask
With coastal residents typically resistant to a change in their landscape, and in an area that hasn’t seen new development in over 25 years, this community had to make a positive impact and exciting connection with its name, branding, and positioning correctly on digital platforms, while maintaining Zephyr’s position as a leader in the home-building industry.
The Strategy
To successfully sell this community, we knew it meant first selling the Dana Point lifestyle to buyers, while paying tribute to the surrounding area and legacy of this coastal classic. In developing the name for the community, we took influence from the site’s location and landed on ‘South Cove.’ For the logo, we developed a unique mark that symbolized the reoccurring union of the sun touching the water during sunset, incorporating the ‘S’ and ‘C’ from the name.
- Branding
The colors were inspired by the natural elements neighboring the community, while the lifestyle images we photographed captured the best of Dana Point’s local offerings and current residents. With coastal-inspired language and a walkable theme throughout, we developed a strategy for this community that attracted locals and visitors alike. - Advertising
Our goal was to drive traffic and increase web conversions. We accomplished this by creating a strong lower funnel approach across channels: using social videos to excite the viewer, adding interest to e-blasts by utilizing gifs, retargeting eblast lists with display banners, and using paid social and digital tactics to reach those we knew wanted to buy their next home.
Result
Within only a few months of releasing teaser messaging and imagery on both print & digital platforms, the South Cove interest list garnered 3,000 plus registrants with-in only a few months and has several hundred qualified buyers ready to purchase. South Cove is now seeing quick sales goals reached and the majority of its released units under contract or sold.
3,000+
Registrants
Case Study — Bonterra
Background
Taylor Morrison’s growing collection of 55-plus communities offer unmatched living experiences for those who aspire for more, post-retirement. As the great baby-boomer generation settles into their golden years in increasing numbers, things have become distinctly unique from generations past. More active, independent and diverse than their predecessors, baby-boomers are more discerning than ever. From the design of their homes, the restaurants they choose to dine at, where they travel, and the activities they desire to participate in, as brands continue to market to them, it’s more important than ever to get it right.
The Ask
Bonterra, a pair of new Taylor Morrison 55-plus communities in the Houston area, approached Blufish with a simple need. After initial launch challenges failed to attract qualified, prospective residents, a consensus emerged that a new direction was needed for how they presented themselves to both the local community, and in particular, the growing—and lucrative—55-plus demo. The amenities and lifestyle were there, but the right packaging was not.
The Strategy
Through a detailed, in-depth discovery process, Blufish was able to map out a new branding strategy that not only better represented all that the Bonterra communities offered, but also a new look, feel, and tone that better encapsulated the diverse, active-minded 55-plus demographic.
Result
After receiving a collection of strong branding packages by Blufish, the Bonterra team selected their new vibe and direction immediately. And the winning choice was unanimous. Communicating the optimistic on-the-go nature of this new wave of home buyers, baby-boomers aged 55 and over, using updated lifestyle photography, a bold new color story and an active brand voice, Bonterra received the strategic facelift it needed and more.
Case Study — Start from Scratch
Background
As one of the nation’s leading homebuilders, with divisions across the country, Taylor Morrison is dedicated to not only simply building new homes that people want to buy—but creating relevant and meaningful communities people aspire to live in. For more than a decade Blufish has been creating compelling marketing assets to better increase brand awareness, drive traffic and support critical business objectives.
The Ask
In an effort to increase traffic to new home communities, on-site sales centers, and model homes, the Charlotte division of Taylor Morrison was looking for creative solutions. Challenged with slow buyer turnout at one of its local new home developments, Blufish was challenged, in turn, to think outside of the box.
The Strategy
Blufish created Start From Scratch, an immersive, one-of-a-kind culinary experience featuring loyalty elements like special prizes and fun incentives. Centered around the activation of interactive collateral—in this instance a colorful scratcher card distributed to prospective homebuyers touring model homes—the promotion helped clearly articulate to buyers how, similar to from-scratch recipes, the Taylor Morrison home-buying experience could also be fully personalized with unique finishes and customization options.
Result
Blufish delivered campaign materials designed with eye-catching food and kitchen imagery paired with bold brand colors throughout, as well as an optimized landing page, email data capture and marketing, flyers, and point-of-purchase displays. Originally created solely for Taylor Morrison’s Charlotte division, the overwhelming success of the campaign led to additional regions running the promotion, including Raleigh, Houston where Taylor Morrison was recognized with an industry PRISM Award, and Atlanta, where six new homes were sold as a result of the campaign.
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Portfolio
Portfolio of Work
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Clients
Clients
- Taylor Morrison, Inc. – 2002
- Mississippi State University – 2002
- Arizona State University – 2002
- DEA Yacht Charters – 2004
- Tiffany & Bosco – 2005
- KB Homes – 2005
- Scott Felder – 2007
- Perry Homes – 2008
- University of Phoenix Stadium – 2008
- Mayhew Junction Brewery – 2012
- Zephyr – 2013
- Darling Homes – 2013
- Lokal Homes – 2015
- Malm Cellars – 2015
- Cape Point Development, LLC – 2016
- Cartel Coffee Lab – 2016
- One Design – 2016
- Peachtree Hotel Group – 2016
- Turner Broadcasting – 2016
- The Africa Channel – 2016
- TruVista Development, LLC – 2017
References
We have many other client references available. Should you require others, please email matt@blufish.com or call 480.517.1900.
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Sample Pricing
Logo Development
$1,650 – $2,500
Brand/Identity Development
$2,500 – $4,500
Advertising Campaign Concept
$2,500 – $5,000
Company/Program Naming
$1,500 – $2,000
Copywriting
$100/hr
Flyer
$280 – $365
Eblast
$450 – $550
Brochure
$1,500 – $2,500
Landing Page
$1,650 – $2,500
Infographic
$500 – $1,500
Signage/Display/Outdoor Banner
$280 – $450
Vehicle Graphics
$850 – $1,500
Stationery Set: Business Cards, Letterhead, Envelopes
$500 – $750
Radio Script
$250
Print Ad
$280 – $450
Facebook Canvas Ad
$1,650
Web Banners
$850
Direct Mailer/Postcard
$850 – $1,500
Billboard
$280 – $450
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Charity
Support from Us
Volunteering
Blufish enthusiastically believes in giving back to our community. As a team, we participate in company-wide efforts benefiting such valued organizations as Feed My Starving Children, Phoenix Children’s Hospital, as well as a variety of groups in partnership with the academic community of Arizona State University. From food and clothing drives to natural disaster relief, Blufish knows the value of helping others in need.
Sponsorship & Pro-Bono Work
Through client relationships and charitable outreach efforts, Blufish is also happy to regularly volunteer with and sponsor established organizations like the Arizona Humane Society, Ryan House, Doors of Change, local youth sports programs throughout the Phoenix area, and major school sponsorships around the country. We also offer special creative services pro-bono to our clients’ charity outreach programs.
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Why Blufish?
We Think We Are A Good Fit
We Know Our Stuff
You can’t beat experience. Blufish has established itself as one of the most regarded, effective and influential full-service agencies in the country. The combination of Blufish’s experience, mixed with our trademark energetic, creative and fun talent, allows us to provide solutions that are as impressive as they are practical.
We Strive to Impress
Blufish is committed to our partnerships, promising to deliver forward-thinking, innovative and impressive designs and services. It’s our job to monitor and absorb new trends at all times, consider new ways of thinking, and learn new best practices within the industry and even look at other industries to learn from like hospitality. We continue to have new and exciting things to offer.
A Relationship Beyond the Work
Our hands-on approach and dedication to our clients. Blufish prides ourselves on relationship driven account management — you are much more than a client, you are our partner.
A Fresh Approach
Everyone at Blufish is a brand specialist, believing strongly in the power of branding and ensuring brand compliance while observing brand best practices. We would welcome the opportunity to team with you, as we believe Blufish could bring a fresh approach to your current marketing methods and provide support where you need it.
